Ads KPIs & Forecast Calculator

Enter a small subset of data from your ads manager into the form below. Our calculator will then display the important metrics for your business.
You can find a glossary of all the terms underneath your results.
If you have any feedback or questions please reach out to us.

Enter Data From Your Ads Manager

AOV(Average Order Value, e.g. 1200)
Ad Spend(Amount Spent On Ads, e.g. 10000)
CPM(Cost per 1000 impressions, e.g. 82.00)
CTR(Click Through Rate, e.g. 2.00%)%
LPV Rate(Landing Page View Rate, e.g. 70%)%
ATC(Add To Carts, e.g. 24)
IC(Initiate Checkouts, e.g. 22)
CR(Website Conversion Rate, e.g. 0.80%)%

Ads KPIs & Forecast Results

Cost Per LPV0.00
ATC Rate (%)0.00
IC Rate (%)0.00
IC To Purchase Rate (%)0.00
Cost Per Purchase0.00
Return On Ad Spend0.00


Data You Input

AOVAverage Order Value

Ad Spend – Amount spent on ads

CPM Cost Per 1000 Impressions

CTR Click Through Rate

LPV Rate Landing Page Views Rate. The industry average is 70% 

ATC Add To Carts

ICInitiate Checkouts

CRConversion Rate on your website

Data Returned

CPCCost Per Click

LPV Landing Page Views