LinkedIn is one of the most powerful social media platforms for marketers to generate leads. So what are the best analytics tools for LinkedIn? To ensure you are getting the leads you want?
With over 500 million people, it’s a great place to put your content and have it seen by your target audience.
But with so many tools out there, how do you know which ones are worth looking into?
I’ve looked at 10 analytics tools that will help you get more from LinkedIn.
Narrowing them down to my top three favorites for generating lead-gen on the platform.
So let me take you through these 3 awesome analytics tools for LinkedIn!
What is LinkedIn and what are its benefits
LinkedIn is a social network that allows you to search for jobs, display your resume. And interact with others in the field.
LinkedIn also offers insights into hiring companies by industry, field or expertise. So even if you don’t have an open position yet it’s worth exploring anyway!
It’s free but there are some features available only on premium accounts.
Despite the professional focus. LinkedIn is quite like social networking sites like Facebook.
It’s based on connecting with friends. Or, in the case of LinkedIn, “connections”. Posting updates, sharing and liking content, and instant messaging other users.
LinkedIn also puts a professional spin on ideas you know from Facebook. Your profile becomes a resume. Complete with work experience, accomplishments, recommendations, and referrals from colleagues.
LinkedIn has its own platform and system different from other networks. Learning how to use LinkedIn is like learning how to use any other social networking site.
Yet, networking on LinkedIn is much different. You won’t find members posting cat videos or pictures of what they made for dinner.
LinkedIn is a site for professionals. So everything is aimed towards careers and business.
As you build your profile you’ll want to be professional.
LinkedIn can help you to start and grow a business.
It provides you with a way to communicate and network with other business owners. Other professionals that are interested in sharing business and industry knowledge.
LinkedIn allows you to:
- Have an online resume and business card where potential clients, customers, and joint venture partners can learn about and connect with you.
- Get online endorsements and recommendations for your professional abilities and character.
- Get introductions to potential clients, customers, and colleagues.
- Search available job postings placed on the LinkedIn website by members. While you can also search the web for jobs, through LinkedIn, the big benefit is that many job posts are exclusive to LinkedIn: They aren’t advertised elsewhere. Those postings often have a requirement that you have one or more LinkedIn recommendations. Additionally, there is a chance that someone within your LinkedIn network already works there or knows someone who does, increasing your chances for an interview.
- Join various groups that align with your interests and participate in discussions. Having a group in common with another LinkedIn user is one way you can invite others to your network. Each group discussion contains its own job listings. Further, it’s a place to share your expertise and build the trust and rapport needed to cultivate new clients and customers.
Staying connected with the outside world isn’t the only benefit of LinkedIn.
Learning how to use LinkedIn and maximizing all it can offer. Provides you with strong professional connections. To boost your online reputation better than most other social networking resources.
The top 3 analytics tools for LinkedIn
1. Elementary Analytics
Elementary Analytics is one of the new kids on the block. But that doesn’t mean you should overlook it.
Not only does Elementary Analytics and analytics tool for LinkedIn company page information. It shows you data from your Facebook Page. Instagram Business account, and Twitter account.
With Elementary Analytics you can view page insights relating to impressions, views, clicks, and followers. Easily seeing how the performance over the last 30 days compares to the previous 30.
What sets it apart from a lot of other analytics tools for LinkedIn. Is that it shows you performance indicators from your website. As well as pulling data from Google search insights too.
With features such as weekly email reports. In which you can select the date and time to get the keep. Allowing you to review data each week at a time that suits you.
As well as their awesome “one-click” reporting. Which generates a comprehensive marketing report in seconds. It’s a pretty PDF that you can download and forward as needed.
⇢ Price: 14-day free trial for all plans, prices then start from £19 a month.
Once you connect your LinkedIn profile to Buffer, you can automatically create posts in Buffer, and they will be posted on LinkedIn, Twitter, and Facebook.
Inside the analytics platform, you can easily see the reach of each post and compare comments, likes, and clicks.
⇢ Price: 14-day free trial for the pro plan and then pay $35 per month.
Inside the dashboard, you can gain insights on metrics like shares, likes, comments, and brand mentions.
You can also get more in-depth data based on your LinkedIn company page, such as visitors, updates, and followers.
Depending on the goal you’ve set, you can track specific metrics like subscribers, visitors, or traffic.
Worth mentioned, you’re also allowed to set up filters, including time, page, and metric.
You can also view visitor demographics and gain information related to your page visitors’ location, job function, seniority, company size, and industry.
Inside the Hootsuite analytics tool, you can gain access to Brandwatch, a powerful social listening tool that enables you to discover all mentions of your company and to connect with customers interested in your brand.
⇢ Price: Starts from $19, and you can get 30 days of a free trial.
Why these three tools are the best
1. Elementary Analytics
We have already touched on some of the features of Elementary Analytics. Like the weekly email and one-click reporting.
What we like about Elementary Analytics is its Mission Statement.
“Simple, Accessible Analytics”.
It’s quick and easy to add all the stats into a dashboard or widget. It takes a couple of clicks per platform.
Elementary Analytics also takes the stress out of deciding which stats to look at.
With between 4-6 stats to review depending on which platform you are looking at. You aren’t overwhelmed by data and can see if performance is improving.
You can also set “KPI’s” against any stat in Elementary Analytics’ dashboard. Giving you an easy way to track performance.
We mentioned that you can also see website and search ranking performance stats using Elementary Analytics. Which is a huge plus and gives you a more rounded view of your digital marketing.
We love how you can create widgets to link together stats from different platforms. Again, easily giving you a rounded view of performance across your digital footprint.
Oh, and Elementary Analytics works well on mobile devices too. So you can keep on top of things on the go as well.
If you want to know more about Elementary Analytics. You can see how it works here.
Buffer is and has been one of the big players in automating the posting to social media platforms for years.
Their “analyze” platform takes their years of experience. To give you a great way to review performance stats.
Their dashboard is easy to use. As with Elementary Analytics, they don’t overwhelm you with data. Giving you the key stats, if things have improved, to help you make informed decisions.
However, their reporting section is a little underwhelming.
Buffer doesn’t seem to have an easy way to link stats between different platforms.
If you already use Buffer for social media. This could be a great sidestep for you. Only if you don’t want to track website and search console stats.
Hootsuite has also been around for what seems like an eternity (In internet terms anyway).
It has been the go-to platform for many people, businesses, and digital agencies alike.
Hootsuite’s analytics is a lot more in-depth. This is both a good and bad thing.
As I mentioned early in the blog post. There is a lot of information that Hootsuite can give you. With their filtering, you can start digging deeper if needs be.
This comes at a cost though, as you do need a lot more knowledge and experience to get the most out of their platform.
If you want to start digging deeper into your stats. Then Hootsuite may be a good choice for you.
Be prepared to learn how to do this and make sure you have a good understanding of what the data means in the first place too. Or you may get overwhelmed by all the info at your disposal.
With so many tools out there, how do you know which ones are worth looking into?
I’ve looked at 10 analytics tools that will help you get more from LinkedIn and narrowed them down to my top three analytics tools for LinkedIn.
Elementary Analytics is the perfect analytics tool for LinkedIn for any marketer who wants a clear picture of their marketing efforts across all channels.
You can use it as a standalone solution or in conjunction with your other favorite social media platforms like Facebook, Twitter, Instagram, and LinkedIn.