Hi, I’m so glad you have found your way to our website and this blog post. Thanks for visiting us.
So what is Elementary Analytics? How can it help you grow your business or brand? Our goal is to help you understand your website traffic using Google Analytics. And how the posts that you create on Facebook and Instagram, help you achieve your business goals.
Solving a Problem That I Was Having
A few years ago I was involved in a mobile app based startup. Alongside the iPhone and Android apps, we had a website which we used to promote our apps. This site was also part of our product offering and monetization strategy. We also used Facebook, Instagram and Twitter to market our apps and website.
I also have my own personal blog and professional website which I monitor traffic for and link to using social media accounts.
After we have launched the startup and started gaining users and followers. I would spend time each week looking into app and website usage/traffic stats. As well as reviewing my own websites traffic.
It was so frustrating having to login and out of different Google Analytics accounts to review that previous week stats. Also having to switch between Twitter, Facebook and Instagram accounts was a pain.
Once you had logged into the relevant accounts. Trying to find correlations between between the data was a nightmare. I was spending ages exporting traffic and social media engagement stats into Excel sheets. Seeing if I could use a formula to display all the information together. It could take ages. If I had made a mistake, well forget about spending time with my partner that evening.
When I finally had all the data together into a format that made reasonable sense. I would begin to try and see what sort of posts and engagements improved our website views. Talk about analysis paralysis. Finding correlations wasn’t as easy as I had originally thought it would be.
Something Had To Give
“There has to be an easier way” I thought after doing this process again and again over a few months.
“I’m sure I can create something that would show us all this data in one place”. This was the eureka moment when Elementary Analytics was born.
It was from that moment that I started working on Elementary Analytics to solve the headache that I had been having. Hoping that other people had been having the same issues.
How Can Elementary Analytics Help You?
The first problem I solved for myself was to be able to see multiple Google Analytics profiles traffic stats on one screen. Regardless of which Google account the website it linked to.
When you login to our service and you have integrated multiple Google Analytics profiles. Our Dashboard will show an overview of each websites traffic stats.
You can also see a more detailed view of your Google Analytics information if you wish. Breaking down the high level stats for the previous seven days.
AMAZING. I was so happy that we got this working. I only had to login once to be able to view ALL my websites traffic stats.
To give a bit of context, when this post was created in July 2019 I used Elementary Analytics to view the traffic information for 8 different websites.
Marketing Using Facebook and Instagram
Our two main focuses for our social media marketing (SMM) was to create a Facebook page and link an Instagram business account to the Facebook page. We then used these channels to promote our apps and website. As well as to try and build up a following on both platforms.
“Can I link Facebook and Instagram insights to a certain Google Analytics profile stats?”
This was my next goal. To test this was possible I needed as website that had a sister Facebook page and associated Instagram business account.
I had the perfect website to test my theory. As a little side hustle I was selling t-shirts online using print on demand services. My website phhapparel.com shows all the t-shirt designs I had available to buy. I used Google Analytics to monitor my website traffic. I created a Facebook page and Instagram business account to promote the t-shirt design.
After a bit of research, I began tinkering to improve the dashboard that I started. I managed to link the Facebook page and Instagram account to my websites traffic stats and display an overview of the insights that Facebook provide. Result.
Now, on the main Elementary Analytics dashboard you can see Facebook Post Engagement and Instragram Profile Visits along side you overall traffic stats.
As with the Google Analytics integrations you can see a breakdown of the Facebook and Instagram insights that you have linked to a website.
For example for Instagram for the last seven days you can see Reach, Followers, Profile Visits and website views, with a breakdown of each stat per day.
My experiment using my print on demand t-shirt side hustle worked. I managed to improve my basic idea for Elementary Analytics. Linking relevant information together, to start seeing if I could spot any trends.
What’s Next Elementary Analytics?
Our first step in improving our service is to make sure we are displaying the relevant stats from each platform. Working hard to display the data in a way to try and help our customers spot trends. Hopefully, allowing a customer to see what type of social media activity is working for them.
Our reporting service is also under construction, enabling users to product in-depth reports at the click of a button. We are also working on a way that users can set KPI’s against certain insights, to make sure their business is on track.
In the near future we are also looking into how we can integrate Twitter information in the same way as Facebook and Instagram.
We are always looking for people to use our service so we can gain feedback about how we can improve. If you would like to work closely with us to make our service the best it can be. Please drop me an email at mailto: firstname.lastname@example.org. I would love to work with you. We can offer extended trial period to people who can offer excellent insights to help us continually improve.
Thanks for reading.