Instagram Insights Are Stupid: A Better Instagram Dashboard

Picture of Phil Hughes
Phil Hughes

Instagram’s ‘mobile first’ USP is great for 90% of its users. But if you run an Instagram business account? It’s almost impossible to track performance.

Want to export the data or create a report? Forget about it.

Our Instagram dashboard widgets help you analyse your performance and help you to show your customers how you are performing across all campaigns.

Oh, before we start.

If you’d like to find out more about how an Instagram dashboard fits into a larger strategy. Check out this marketing analytics guide, where we go into more detail.

Why You Need an Instagram Dashboard 

When running a “Social Media Marketing” campaign. If that’s for a client, or for your business.
You need cold hard facts. And cannot “guess” how well things are going.
This is where I’d rather set my “pants on fire” than use the Instagram dashboard on my phone/device. It’s so difficult to review the performance of your business account for the last 30 days. If you want to go back further, you can’t.
Clients need to see how their followers have grown over time.
Trying to review this information without a good Instagram dashboard is a nightmare.
Because Instagram is a mobile-only platform. It makes it harder to work with. It limits how teams can manage marketing efforts on Instagram. And customer collaboration.
Managing Instagram business accounts is a huge challenge.
You need to be able to measure post performance. Helping you to plan your marketing strategy.
With Elementary Analyics. Our Instagram dashboard focuses on the most important metrics. And gives you insights that you would have otherwise missed.
We even go back and get 12 months of historical data for each account. So you can see performance month on month.
With the right Instagram dashboard. Your clients will have confidence in your ability to deliver on your campaigns.

What’s Included In Our Instagram Dashboards

We have a number of Instagram dashboards that you can use to review your Instagram campaigns.

Our Instagram Insights view allows you to see multiple Instagram business account performance stats on a single screen.

Elementary Analytics' Instagram overview dashboard.


Are followers a vanity metric?
Who cares.
All I know is it’s a good engagement metric to review.
OK. You’re not going to know if that means they love your brand. Or if they are one of your 1000 true fans.
But it’s a great way to see if people like the content you’re putting out.
If the number is going up. Great you’re reaching new people, getting their attention. Even more important is that they are “putting their hand up” and saying “Show me more”. If someone starts following you, they want to see content from you.
Yes, reviewing follower count on its own gives you all the info to see if your marketing efforts are working.
A good way to use follower numbers is to not only check the total follower count. But see what percentage of the follower count are new followers for a certain period of time.
Here is how you calculate the percentage:
Check your total number of followers at the start of a new month. Then divided it by the number of followers the account had at the beginning of the previous month.
If you began the month with 2,000 followers. And at the end of the month, got only 20 new followers. a total of 2,020. That’s a 1% increase. This could mean you need to review your marketing strategy or content plan.

2. Reach

Instagram’s reach metric refers to how many unique users saw your posts.
You can review this stat for different time periods.
By reviewing the reach. You and your clients can understand what sort of strategy are working on Instagram. That’s because reach helps measure brand awareness on the platform.
Yes, of course, reach is down to hundreds of factors. The bloody algorithms. But Meta uses certain factors to determine who sees your content.
So, if your reach numbers are low. Or worse, decreasing.
It’s a surefire sign that Meta and Instagram view your content as “poor quality”.
That could be down to poor engagement numbers. For things such as likes and comments, even follows.
If this happens, then you will need to make a few changes.
With Elementary Analytics’ Instragram dashboard. You can review and compare engagement over time.
Reviewing the performance for time periods. Including a 12-month month-by-month run rate.
This helps you by knowing what content is appealing to a target audience. If people aren’t engaging with the account as expected. You may need to review your marketing plan.

Elementary Analytics' Instagram breakdown dashboard

Why Elementary Analytics Is The Best Instagram Dashboard.


Tired of logging in and out of multiple Instagram accounts. And updating spreadsheets to create marketing reports?

Reporting no longer needs to be a tedious process.

Create an Instagram dashboard and then produce reports in less than a minute.

You can even give clients access to a custom dashboard.


You and your customers want to see their audience on ‘the socials’ growing.

Show them the value you bring to the table.

Include detailed graphs in your social media reports. Highlighting how likes and account follower count have increased over time.


People’s newsfeed bombards them with posts.

So you need to know what is grabbing their attention

Get a deeper insight into what posts people engage with. So you can continue to share more of the content they want to see.

Track likes, comments and shares for every post in our Instagram dashboard.


Create as many staff and client logins as you need. Allow you to share and dashboard that you have created.

Allowing your customers and colleagues to have access to the same information in seconds.

Elementary Analytics - The Sherlock Holmes of Data-Driven Marketing
When you have eliminated the impossible....

Struggling to get your marketing reports finished? Does it take you all day to do one client report? We can help you solve this mystery. Our free Excel sheet creates a PDF report in seconds. All you need to do is enter your data and click ‘generate’. Elementary my dear!

You'll See The Results

Keep marketing campaigns on track — Grow your business
Elementary Analytics isn’t for creating widgets. It’s great for reviewing your campaigns. Create reports at the click of a button. And wow your boss, workmates or customers.

How it’s better: Elementary Analytics puts your website, search, ads, and social media info together. This helps your team work better. Use one tool to see how things are doing—no need to jump between platforms or spreadsheets.