Looking to up your Instagram game in 2022? You’re in luck! Here are 14 surefire ways to get more Instagram followers.
Whether you’re looking to invest in a new marketing strategy or simply want to brush up on the basics, these tips will help you reach your target audience and grow your following.
So what are you waiting for?
Start implementing these strategies today and see the results for yourself!
1) Use Instagram Reels
If you create an Instagram Reel. It’s seen as high-interest content and will be shown to users they follow and users they don’t
Reels are the most effective way to ger more Instagram followers.
Any Reel you create can reach more than the people who follow you. Helping you increase your visibility and grow your follower count.
Here are 6 tips to help you get your Reels in front of more people
- Use keywords and hashtags in your Reels captions to describe your video content
- Use trending sounds and music
- Keep your Reels short and snappy to encourage repeat views
- Create original content
- Add on-screen text for viewers watching without sound
- Aim for high-quality video footage
Even if your brand or business doesn’t feel like an obvious fit for Reels, there are still ways to see success.
Experiment with popular trends. Take followers behind the scenes, or even share a before and after of your product.
2) Optimize Your Post Captions for Search
Making sure your Instagram post appears in the search feature is a major hack to grow your following.
A recent update to Instagram, allows users to search Instagram using keywords
Rumor has it that search considers factors including the type of content, captions. When it was posted, and more to surface relevant results.
It also uses machine learning to “find the highest quality content that’s relevant to you.” For now, only grid posts will show up.
3) Curate Your Profile for a Strong First Impression
Another “hack” to get more Instagram followers is to plan your Instagram feed.
This helps you to showcase your nice and is key to converting visitors to your profile to followers.
When someone lands on your profile. You want them to understand what your account is all about.
To create a consistent aesthetic that supports your brand. You can use a visual planner tool to curate your Instagram grid before you post.
Think about how your posts look together as a whole. And what impression do they give when someone lands on your profile for the first time
4) Create a Hashtag Strategy
Hashtags are one of the biggest tools, if not the biggest, way to get more Instagram followers.
Studies have shown that you can increase your reach rate by up to 11% by using all 30 hashtags.
Think about that for a minute. If you have 10,000 followers. Each post can reach 1,100 people.
5) Host a Giveaway
Now, I’ve seen giveaways work in almost all niches.
Something that I’m working on myself for 2022.
If you want to get more Instagram followers, FAST. Hosting an Instagram giveaway can be one of the most effective ways to do this.
With a little planning, running a giveaway allows you to reach thousands of new followers. As well as building a stronger sense of community around your brand.
Make sure you set clear entry requirements that support your growth goals. Such as tagging a friend in the comments. Or sharing Instagram Stories, and following your account.
Instagram giveaways can be even more powerful when hosted in partnership with someone.
Make sure you partner with a creator or brand that shares your target audience.
6) Collaborate with Influencers and Brands
As we have just touched upon. Collaborating with like-minded influencers and brands is a major win-win.
You’ll be able to enjoy brand association and tap into a new pool of potential followers.
The best news? Collaborations don’t have to break the bank. Some of the most effective partnerships are simple and beneficial.
You don’t have to work with supersize influencers to make an impact.
Smaller influences tend to have higher engagement rates than larger Instagram accounts. As well as charging less for a sponsored post.
The downside is you will have to work with more influences to reach the same number of people than with a larger name.
This strategy depends on your bandwidth and budget requirements.
7) Create Shareable Content
Yes, I know. This is easier said than done. To get more Instagram followers, this could be a game changer
When it comes to reaching new people, creating shareworthy content is a great place to start.
Content like inspirational quotes, informative carousel posts. And on-trend memes are all tried-and-tested formats. It only takes one viral post to reach thousands of people.
Memes in particular are huge for generating viral reach. Especially when they tap into something that’s trending in popular culture. They’re often funny or clever, and they feature a combination of text and imagery (a photo, GIF, or video).
Creating a super successful meme can be a tough ask. Try to find the balance between the trending visuals you’re working with. The sentiment of your target audience, and your brand’s niche.
One account that is trying this is an app called BAITCAMP. They tend to create memes that are relevant to people who like to go fishing.
The more your meme resonates with members of your community, the more likely it will be shared far and wide.
8) Have a Clear Value Proposition
Would you walk into a shop if you had no idea what it sold? No, right?
Well, the same principle applies to your Instagram account.
Having a clear value proposition. Whether it’s styling tips, inspirational quotes, or lifestyle content. Is essential for converting visitors to your profile into followers.
This doesn’t mean all your content has to be exactly the same.
Many top Instagram Influencers I’ve spoken to recommend focusing on 3-5 content pillars related to your niche
So you can add variety to your content plan without diluting your core value.
9) Cross-promote Your Instagram Account on Different Channels
If you’re looking for extra ways to grow your Instagram following. Cross-promoting your account on other platforms is a great place to start.
TikTok is a major platform for cross-promoting your Instagram account.
On TikTok, one of the first things you can do to ensure Instagram traffic is by connecting your Instagram account to your TikTok.
You can then create a few TikToks that encourage viewers to click through to your Instagram profile.
If TikTok isn’t part of your marketing strategy, you can direct people to your Instagram via your website, email newsletter. Or another social platform.
10) Create a Challenge
Instagram challenges have always been popular (remember the ice bucket challenge in 2014?).
They’re now appearing more and more on Instagram Reels.
Creating a successful Instagram challenge can help you reach thousands. If not millions, of potential followers.
For the best results, make sure that participation is as easy as possible. Create a branded hashtag to tie the challenge back to your brand. Think about what people will enjoy participating in.
11) Encourage User-generated Content
Encouraging the community you are part of to share content they create. Is an awesome way to raise brand awareness and grow your Instagram following.
And sharing user-generated content is easy! Followers can either use your branded hashtag or tag your brand.
12) Make Your Content Accessible
Think about these stats for a second.
Over 2.2 BILLION people have a visual impairment.
Over 430 MILLION people are deaf or are hard of hearing.
Here are 4 quick tips to make your Instagram account more accessible to people.
- Add subtitles or text overlays to video content
- Manually write descriptive alt text for your Instagram posts
- Verbalize visual details during stories and videos
- Capitalize each word in Instagram hashtags. This helps screen-readers to read them aloud properly
13) Post More Consistently
When it comes to growing on Instagram, consistency is the name of the game.
It is thought that Instagram rewards accounts that post regularly. You will notice your engagement rates and reach improve more you post.
One of the key takeaways was that accounts that post more frequently typically have more followers.
Make sure though you are creating quality content that drives real value for your audience.
14) Add Keywords to Your Bio’s Name Field
Did you know: the words you include in the Name Field of your Instagram bio are searchable?
For example, if your brand specializes in custom artwork, you may want to include keywords like “Art,” or “Artwork” in your Name Field.
If you are unsure about what keywords to include. Pop that term into the search bar on Instagram and see what appears
Conclusion: Get More Instagram Followers In 2022
If you want to learn about the best practices for increasing your Instagram following, we have a few ideas that will definitely help.
Besides promoting yourself on other social media platforms and building an email list. There are some more unique ways of getting followers as well.
One is by posting content from influencers who share similar interests with those in your target audience.
Another idea is to use hashtags related to people’s passions or hobbies–like #beachbabe if you sell swimsuits!
You can also take part in a contest sponsored by one of your favorite brands or businesses too. Which could lead them towards following your account as well!
Which strategy sounds like it might work for you? We hope these tips were helpful!