How To Export Data From Google Analytics (GA4): 4 Simple Steps

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Phil Hughes

Google Analytics is still the go-to platform to track your website traffic. That’s because it’s free. But how do you export data from Google Analytics?

Google forced everyone to move to their new GA4.

I’m guessing the response wasn’t what they were expecting. People hated the GA4 dashboard, and they still do.

So, how can you export data from Google Analytics? Allowing you to review data in a way that makes sense. And link it to other platform data such as Facebook or LinkedIn?

At the end of the day, you want to see if a marketing campaign is working, and getting traffic to your website.

Then, see if the goals you’ve set up for your website are being reached.

How do you export data from Google Analytics?

Here’s how.

Step-by-Step Guide to Export Data From Google Analytics

Alrighty then!

Let’s get down to business!

You have to use the “new” GA4 dashboard. That has its problems.

Exporting data for a website inside Google Analytics might sound like a big job, but fear not.

I’m here to guide you through each step. By the end of this guide, you’ll be a pro at exporting data and unlocking valuable insights for your page. Ready?

Let’s dive in!

Start by logging into your Google Analytics account.

Step 1: View Website Data Inside Google Analytics

Once you’ve logged into your Google Analytics account. If you have access to a few websites. Select the one that you want to export the data for.

To do this. Click the drop-down menu in the top navigation, next to the Google Analytics logo.

This will list the websites you have access to.

Selecting which website to export data from Google Analytics for.

Select which website you want to export the data for. The screen will then refresh.

Step 2: View Your Website Traffic Stats

Now that you’ve selected the website to review data for. We need to select what data we’d like to export.

By default, Google Analytics will default to the ‘Home’ view. Which isn’t great.

On the left-hand navigation, select the ‘Reports’, which should be the second option in the navigation. This will take you to the ‘Reports snapshot’ screen. This is where you can start exporting different data if you need to.

The reports snapshot screen inside the Google Analytics, GA4 dashboard.

On this screen. You’ll be able to browse your data and decide what you’d like to export.

Step 3: Choosing Data To Export From Google Analytics.

In this guide. I’m going to export data that relates to the page views. I want to see how many we are getting. Regardless of whether they are new or returning users.

To do this. In the navigation. Select ‘Engagement’ then select ‘Overview’

The Engagement data inside Google Analytics.

Before you export your data. Make sure you select the correct period that you want the data for.

Google Analytics does a great job of giving you several set options so you can quickly set the best period for your needs. You can also choose a custom date range. It gives you the flexibility to choose as you see fit.

Step 4: Export Data For A Website

Cool, now that’s all done.

To export data from Google Analytics. There is a little ‘Share’ icon on the top right-hand side of the screen. Alongside a few other buttons.

Click this and it will open a sidebar giving you a few options

The Share and export options inside Google Analytics

Now, click the ‘Download file’ option.

This will take you to another section with two options. ‘Download PDF’ and ‘Download CSV’

The first option is great if you want to send out or review Google Analytics stats on its own. You’ve got a ready-made, well-formatted PDF that you can forward as needed.

But it’s not great if you’re linking your marketing data together.

That’s why I prefer to use the ‘Download CSV’ option. Clicking this will download a CSV file onto your device. You can then use other tools like Excel to process the data, alongside metrics from other platforms.

Understanding Google Analytics Metrics

I’ve said it before, and I’ll say it again.

If you’re doing any form of digital marketing. And you either don’t look at your website metrics. Or, even worse you don’t have any form of website analytics set up.

Then, you’re shouting into the void.

The first thing people do these days is to visit a business’s website. Whether that’s from Google Search or Social Media.

So you need to know how all these other platforms impact the numbers on your website.

If you don’t you could be focusing on the wrong thing.

Let’s say you’re a fishing brand. You’re focusing on marketing a new product range using Twitter/X and Paid ads on Google.

But the ROI is terrible. It’s not working.

After doing a little digging with your marketing data. Even small efforts on Facebook and Instagram produce far better results. Spiking conversions on your website.

Without all the data linked together. You wouldn’t know.

Conclusion: Export Data From Google Analytics

Now that you’ve learned how to export data from Google Analytics. You’re ready to make your marketing even better!

Remember, knowing what platforms are getting people to visit your website. And what they are doing on your website once they’re there. By using this information wisely, you can get more people to your website, get them to take action and grow your business.

Keep exploring and learning, and you’ll see great results from your marketing campaign!

Oh, you want to know more about how Google Analytics data can work with other analytics? Check out our article: What Is Analytics And Data-Driven Marketing?

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