How To Export Data For A YouTube Channel: 4 Simple Steps

YouTube is the second-largest search engine on the planet. No surprise, as it’s owned by Google.

And with over 2.5 billion active users each month. Only Facebook beats it from a social media perspective.

More and more people are moving away from mainstream media. People are using the time to watch more educational content. This is why YouTube is still growing. And can be a bedrock of a marketing campaign’s success.

Plus, unlike other social media platforms. Videos can be an evergreen source of traffic.

Why wouldn’t you want to skyrocket your ROI over the long term?

So, being able to get the data out of YouTube and linking back to other metrics like website and ads analytics. Is the best way to see how a marketing campaign is performing.

Right, let’s get to it.

How do you export data for a YouTube Channel?

Here’s how.

Accessing and Exporting YouTube Channel Data

With these 4 simple steps. You’ll be able to export data for a YouTube Channel data exported in no time.

Step 1: View The Channel Inside YouTube Studio

Once you’ve logged into YouTube. First, you’ll want to go to the channel that you want to export the data for.

A quick way to do this is to click your profile image in the top-right-hand corner of the screen. Then click ‘View your channel’. You may need to ‘Switch account’ to make sure you are viewing the right channel first.

Now, you’ll need to scroll down on the left-hand side navigation. Until you see the ‘More from YouTube’ section.

Exporting YouTube Channel data. Start by going to the YouTube Studio.

Click the ‘YouTube Studio’ option. A new tab will open taking you to your studio area.

Step 2: View Your YouTube Channel Analytics

Now that you’re inside YouTube Studio. You’ll see a different navigation on the left-hand side.

Here, click the Analytics option.

Reviewing the analytics for your YouTube Channel

This will refresh the screen and show you an overview of how your channel is performing.

Step 3: Switch To ‘Advanced Mode’

Once you’re inside your YouTube Channel analytics. You will need to switch to ‘ADVANCED MODE’ to be able to export your data.

To do this, there’s a link at the top-right of the analytics screen.

Click this link and a new screen will appear over the top of the analytics data.

Switching to ADVANCED MODE inside YouTube Channel analytics.

This will give you more options to filter your data and dig a little deeper into your YouTube Channel analytics.

As well as giving you a few more options.

Step 4: Export Data For A YouTube Channel

Now, once you’re in the ‘ADVANCED MODE’, At the top-right of the screen. There will be 3 buttons. With the first button on the left being a down arrow. This is the export button. Click this button to start the export process.

There are two options to export your YouTube Channel data.

First, you can export it to Google Sheets. This will open a new tab in your browser and display the data.

Alternatively, you can download the data as a CSV and open this file using other tools, like Microsoft Excel.

Top Tip: If you want to export data for different periods you can. Before you click export, change the ‘Date’ option to refresh the data, then click ‘Export’. YouTube’s advanced mode is extremely flexible, it allows you to choose from set options. Or define the period yourself.

Understanding YouTube Channel Analytics

At the start of this post, I touched on how important YouTube is in a marketing strategy.

And that’s a vital part of your data-driven marketing plans.

One of the best things about YouTube Channel Data is that it gives you demographic data. Like age and location. But it will give you the “watch time” as an average, and for each video.

This gives you an amazing insight to see if people are then engaging, well, watching your videos or not. Is your content working or not?

The YouTube Channel analytics. does an amazing job of telling you if the content is working or not.

If you want to find out what metrics to look at for a YouTube Channel. Check out this article I wrote: Top 5 YouTube Channel Metrics to Review After Clicking Publish.

Utilizing Exported Data for Business Insights

Once you’ve gathered all the data from your YouTube Channel, it’s time to put it to good use!

Here’s how you can use the information you’ve collected to make smart decisions for your business.

Understanding Your Audience

Take a close look at the demographics of your subscribers and the people who have watched your videos.

Are most views coming from a certain age range? Is it the right age range? What is the location of the people watching these videos? Knowing who your audience is can help you tailor your content to better suit their interests and needs.

Improve Content Strategy

Analyze which types of videos perform the best. Entertaining ones, or educational ones?

Are your subscribers engaging and watching new videos that you publish? Use this information to create more of the content that resonates with your audience.

Targeting Advertising Efforts

Use the data to refine your advertising targeting.

If you know that a large portion of your subscribers are located in a specific country. Or in a certain age group, you can adjust your ads to reach them more effectively.

By utilizing the data you’ve exported from your YouTube Channel, you can make informed decisions that will help your business thrive!

Conclusion: Export Data For A YouTube Channel

Now that you’ve learned how to export data for a YouTube Channel. You’re ready to make your marketing even better!

Remember, knowing who watches your videos. And what they like can help you create content that they’ll love. By using this information wisely, you can reach more people and grow your business.

Keep exploring and learning, and you’ll see great results on YouTube!

Oh, you want to know more about how YouTube Channel data can work with other analytics? Check out our article: What Is Analytics And Data-Driven Marketing?

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Phil Hughes
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