Let’s say you are the marketing manager for a small business. You have been tasked with creating a content marketing report in Google Analytics to help you measure the effectiveness of your content marketing efforts. You want to be able to see how much traffic your content is generating, how engaged your audience is, and which pieces of content are performing the best
One of the common challenges people have when creating a content marketing report in Google Analytics is understanding how to select the appropriate reports.
Another challenge is understanding how to create a custom report that will give you all the information you need on your content marketing efforts.
It can be tough to know where to start when you’re trying to create a content marketing report. After all, Google Analytics can be overwhelming for the uninitiated.
It’s not always easy to figure out which reports will give you the information you need. This article will show you how to log into your account and select the appropriate reports. You will also learn how to create a custom report that will give you all the information you need on your content marketing efforts.
Create a Content Marketing Report In Google Analytics
When it comes to digital marketing, content is king.
The quality of your content can make or break your campaign’s success.
As a marketer, it’s important to track the performance of your content marketing campaigns so you can see what’s working and what isn’t. This is where a content marketing report in Google Analytics comes in handy.
Here is what a finished report in Google Analytics looks like.
Creating a Content Marketing Report In 3 Simple Steps
Here’s a step-by-step guide to building this report in your Google Analytics account that will give you an overview of what’s happening with your content marketing.
Select which website you would like to create the report for.
Then on the left-hand navigation, expand the Customizations item, and select New Custom Report
In this step, you will begin to create the content marketing report that you saw earlier. It seems complicated, trust me it isn’t, it all click and go.
In the Report Content section, the Report Tab should already be selected. You can give this tab a Name too, I choose Content KPIs
Once you have named the report and relevant tab. It’s a case of selecting the correct metrics to track.
Under the Metric Group section, you want to select the following metrics
- Enter the Entrances metric
- Enter the Users metric
- Enter the Bounces metric
- Enter the Pageviews metric
- Enter the Avg. Time On Page metric
- Enter the Goal Completions metric
In the Dimension Drilldowns section, you can select the following metrics.
- Enter the Page Title drill down
- Enter the User Type drill down
- Enter the City drill down
This is a fun one to set up as it makes the data clickable. So you can click any page that appears in the report and dig a little deeper into the data.
We recommend the above drill-downs, another good one to play with is acquisition channels to see what platforms are working the best for you.
Finally, we’re going to enter the Filter that will exclude the home page. We’re doing this because most businesses don’t have content marketing assets on the home page. If your site does, simply exclude this filter.
Select Landing Page then change the include button to exclude, make the filter exact and enter in a forward-slash to designate the home page
This is how the report builder should look once everything has been selected.
All that’s left is to click Save and begin looking into your data.
Simple 3-Step Process To Create A Content Marketing Report
The three steps we outlined are a great way to start analyzing your content marketing data.
If you want help with reporting on your marketing data check our reporting services. We can take all the data from Google Analytics and other sources and turn it into an easy-to-read report with our one-click reporting software. Helping you make decisions about where to focus your efforts.
So what are you waiting for? Start collecting your content marketing data and let us help you make sense of it!