Everyone is talking about the newer social media platforms, like TikTok, and Twitch. The granddaddy, Facebook never even gets mentioned. But it still dominates the social media marketing landscape. I love a good stat, as of writing this post, well over 2.8 BILLION people use Facebook every day, that’s insane. There are many ways to promote yourself or your business using Facebook. From running ads campaigns to setting up a group to build a community.